tag:blogger.com,1999:blog-12970718.post4328594496947339673..comments2024-03-18T03:40:39.185-04:00Comments on The Curious Jew: What If You Could Help Me Realize Why I Care About Your Organization?Chanahttp://www.blogger.com/profile/17655144434904957767noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-12970718.post-92157859656989341622010-12-30T16:48:56.101-05:002010-12-30T16:48:56.101-05:00Chana, Please watch the following video that Annua...Chana, Please watch the following video that Annual Giving sent out just a few months ago. http://www.youtube.com/watch?v=D3FkSeDAlqw. They use various forms of fundraising mechanisms.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-70346488946654396972010-12-30T12:46:15.376-05:002010-12-30T12:46:15.376-05:00They need to read this:
http://curiousjew.blogspo...They need to read this:<br /><br />http://curiousjew.blogspot.com/2010/10/crunching-numbers.htmlThe Nudniknoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-41454048292428868202010-12-30T11:26:46.797-05:002010-12-30T11:26:46.797-05:00LOVED the NSCD video. It reminded me of my own hig...LOVED the NSCD video. It reminded me of my own high school.<br /><br />YU I believe has started doing a lot better, what with its new blogs and the "Now you know" campaign, plus the student videos...hopefully the "Nathan" thing will only be a small part of it, now that there's debate ;-).TPWnoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-33508540892107931892010-12-30T10:44:30.189-05:002010-12-30T10:44:30.189-05:00Didn't see the yarmulke either. On reinspectio...Didn't see the yarmulke either. On reinspection I did detect the hint of it. Is this intentional?<br /><br />Maybe YU could have a showcase of alumni who have made a difference.<br />Catchphrase "you can help a student become a leader"<br />**donate today and be a part of it**Noamnoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-55510278146247260862010-12-30T00:27:31.944-05:002010-12-30T00:27:31.944-05:00Personally, I have a bigger problem with the goal ...Personally, I have a bigger problem with the goal of working with human rights legislation, though that may be simply due to my cynicism regarding most of the world. I don't really know why YU would be the place to go to enact this change, either. That should be a little clearer. In line with the "how will this benefit me" approach, Nathan should really be wondering, "What if I could make Jewish education affordable for all Jewish families?" So yes, I agree with you, Chana. A more personal approach would be better.TPWnoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-1868897329370054442010-12-29T22:47:00.049-05:002010-12-29T22:47:00.049-05:00Oh, and I agree with Ezzie. They should make his ...Oh, and I agree with Ezzie. They should make his yarmulke more visible!SternGradhttps://www.blogger.com/profile/04629199158696400120noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-6749692326347040072010-12-29T22:42:38.629-05:002010-12-29T22:42:38.629-05:00I agree with your assessment. When I received that...I agree with your assessment. When I received that email today, the first thought was, "Yes, my $36 is really gonna make a difference to that guy..."<br /><br />So I agree with your points #1 and 3. However, I disagree with point #2- I care about that Nathan guy and would love to be able to help him with his dreams, I just don't think that my contribution will really help. I did think "Wow, that's great that he has that dream."SternGradhttps://www.blogger.com/profile/04629199158696400120noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-63162480211353079152010-12-29T22:14:18.393-05:002010-12-29T22:14:18.393-05:00You're absolutely correct, to get people to ta...You're absolutely correct, to get people to take action you must show them the benefits that they will reap! Some people want to help others selflessly, but most people do their giving to benefit themselves.Joyhttp://www.raisingsmallsouls.com/britax-boulevard-convertible-car-seat-reviews/noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-32760661673437784272010-12-29T18:57:42.522-05:002010-12-29T18:57:42.522-05:00Nathan was an Albany, NY NCSYer - thought you shou...Nathan was an Albany, NY NCSYer - thought you should know :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-12970718.post-58486295677583178342010-12-29T18:43:48.940-05:002010-12-29T18:43:48.940-05:00There are studies that were done where a charity p...There are studies that were done where a charity pointed out that they help a specific starving child in need vs. a large number of people they help. The results were that people feel more inclined to give when they could point out a specific person their money helps rather than a statistic. It follows the saying "one is a tragedy, a thousand a statistic"<br /><br />The theory behind it is that the donations benefit becomes more salient, and other neuro-psychology studies have shown that giving makes us feel good. The same parts of the brain that get activated during giving are activated when one has sex.or eats chocolate.<br /><br />But yes, it is poorly designed ad because your attention is not drawn to the right parts, nor do we know that Nathan is particularly needy.harry-er than them allhttps://www.blogger.com/profile/07957506180776134351noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-85192512701500779742010-12-29T16:34:08.661-05:002010-12-29T16:34:08.661-05:00These types of campaigns work all the time - our c...These types of campaigns work all the time - our current President ran one on his way to being elected and it was quite effective. (In fact, most politicians run similar campaigns.)Ezziehttps://www.blogger.com/profile/12494592434522239195noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-32310467024517640542010-12-29T16:28:36.263-05:002010-12-29T16:28:36.263-05:00Ezzie,
I think the whole idea of it is bad. I'...Ezzie,<br /><br />I think the whole idea of it is bad. I've gotten a bunch of WhatIfs and all of them are big pipe dreams from kids without any practical plan (at least not spelled out in the email) of HOW they're going to do the things they want to do. I have a bunch of dreams, too- but I wouldn't just wander around and say, hey, give me money cause I have a dream. Basically: it's a bad campaign.Chanahttps://www.blogger.com/profile/17655144434904957767noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-9780381582636319482010-12-29T16:24:48.211-05:002010-12-29T16:24:48.211-05:00I'm sure YU has done campaigns with matching d...I'm sure YU has done campaigns with matching donors or similar in the past as well. My point is simply that while Nathan isn't relevant to you, it looks like the type of ad that's part of a series of similar ones with different faces and different "WhatIf"s, where different ones will resonate with different people. To criticize one that didn't resonate with you so heavily seems over the top. <br /><br />That said, I certainly agree that there are better ways to market and that they should be picking stronger examples that will resonate with more people (specifically donors with money).Ezziehttps://www.blogger.com/profile/12494592434522239195noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-56149966586421053952010-12-29T16:16:56.749-05:002010-12-29T16:16:56.749-05:00Ezzie,
Firstly, Nathan is wearing a yarmulke (it...Ezzie, <br /><br />Firstly, Nathan is wearing a yarmulke (it's just in the back of his head, so you can't completely see it).<br /><br />Secondly, NCSY and NSCDS both fulfill their goals so whether or not it speaks to you, it pulls the money in. Re: NSCDs, I am SURE you could find certain tried-and-true donors to YU to go on record with what they are planning to give (or at least that they gave) and have people try to match them. Or even just film them with personal appeals, explanations etc. Whatever it is, it would be better than the Nathan who has no relevance to me.Chanahttps://www.blogger.com/profile/17655144434904957767noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-89894657411682705882010-12-29T16:15:06.558-05:002010-12-29T16:15:06.558-05:00Also, NSCDS's campaign is a whole different ba...Also, NSCDS's campaign is a whole different ballgame. If you look at what they did, they pulled an old, tried and true trick - they took advance donors and pooled them, then set a fundraising goal and are counting those pledged funds as toward that goal. This is similar to matching donations - where people are more likely to donate knowing that others have and will be doing so and that the goal is likely to be reached. They note that the Board of Trustees et al have all participated, so that means they pulled money from their most close-knit supporters to kick this off.<br /><br />This is all very well done, but simply not realistic for most schools - a private prep school with a very high tuition rate by definition is going to have a pool of donors that is far more financially strong and dedicated than any university outside of perhaps the Ivies.Ezziehttps://www.blogger.com/profile/12494592434522239195noreply@blogger.comtag:blogger.com,1999:blog-12970718.post-76842787420946691032010-12-29T16:08:09.069-05:002010-12-29T16:08:09.069-05:00While I basically agree with what you've writt...While I basically agree with what you've written, I do think that there are plenty of people who would be very much inspired by such an ad (I'm not one of them), while many others would not be by the examples you gave (for instance, I thought NSCD's was okay, while NCSY's was eh). <br /><br />I'm reasonably certain you'll find many top and middle tier schools using very similar ads for themselves; I don't know if YU pays for a good marketing firm or if their stuff is done in house, but if the latter, I'm guessing they simply took pieces of ideas from other schools.<br /><br />Honestly, I'm more disappointed that he's not wearing a yarmulke.Ezziehttps://www.blogger.com/profile/12494592434522239195noreply@blogger.com